EAT RESTAURANT @ HOUT BAY MANOR

CASE STUDY

Objective

Engage24 aimed to increase EAT Restaurant’s email newsletter subscriber base while driving awareness and attendance for upcoming events.

Strategy & Execution

We implemented an in-restaurant offline marketing campaign using bill inserts that encouraged patrons to subscribe to the restaurant’s email newsletter by entering a competition. The inserts also promoted upcoming events, ensuring continuous engagement with diners.

A key driver of success was the waiter staff incentive program, where servers were rewarded for actively encouraging patrons to participate. The top-performing waiter received a monetary bonus or extra time off, fostering enthusiasm and maximizing participation.

The Engage24 team handled everything from bill insert design, printing, delivery, competition landing page creation, newsletter design & management to promotion across the client’s social media channels.

Results

• Email database grew by 180%, significantly expanding the restaurant’s direct marketing reach.
• Events consistently sold out, boosting revenue and reinforcing the restaurant’s reputation as a sought-after dining destination.
• The client was thrilled with the outcome, crediting the success to the seamless integration of strategic offline marketing and staff engagement.

This campaign demonstrated the power of offline engagement tactics in a digital strategy, turning everyday interactions into long-term customer relationships.