EAT RESTAURANT @ HOUT BAY MANOR

CASE STUDY

Objective

Engage24 Digital Agency aimed to increase the EAT Restaurant @ Hout Bay Manor email newsletter subscriber base while driving awareness and attendance for upcoming events. Restaurant marketing can all be very “same same”, and our client wanted to push the envelope a bit!

Strategy & Execution

We implemented an in-restaurant offline marketing campaign using bill inserts that encouraged patrons to subscribe to the restaurant’s email newsletter by entering a competition. The inserts also promoted upcoming events, ensuring continuous engagement with diners.

A key driver of success was the waiter staff incentive program, where servers were rewarded for actively encouraging patrons to participate. The top-performing waiter received a monetary bonus or extra time off, fostering enthusiasm and maximising participation.

The Engage24 team handled everything from bill insert design, printing, delivery, competition landing page creation, newsletter design & management to promotion across the client’s social media channels.

Results

• Email database grew by 180%, significantly expanding the restaurant’s direct marketing reach.
• Events consistently sold out, boosting revenue and reinforcing the restaurant’s reputation as a sought-after dining destination.
• EAT Restaurant @ Hout Bay Manor was thrilled with the outcome, crediting the success to the seamless integration of strategic offline marketing and staff engagement.

This campaign demonstrated the power of offline engagement tactics in a digital strategy, turning everyday interactions into long-term customer relationships. When merged with analytics for tracking of campaign effectiveness, you really have a recipe for success.

If you would like innovative solutions to grow your restaurant’s digital marketing, then please reach out to the team at Engage24. We’re passionate about digital marketing for restaurants, and can work with brands across the world to achieve extraordinary results!