JONKERSHUIS RESTAURANT

CASE STUDY

Challenge: Jonkershuis Restaurant, a well-established eatery known for its rich heritage and exceptional dining experience, faced a growing challenge. Their brand identity had become outdated, their website was no longer functional by modern standards, and their online presence was not yielding the visibility they needed on search engines. Additionally, compliance with the Protection of Personal Information Act (POPIA) was a growing concern, and they required expert guidance to align with the regulations.

Solution: Engage24 partnered with Jonkershuis Restaurant to implement a holistic digital transformation strategy, ensuring they remained competitive, legally compliant, and highly visible online. Our approach included:

• Brand Revamp: A refreshed brand identity to modernize their visual appeal while staying true to their heritage.
• Website Overhaul: A complete redesign and rebuild of their outdated website to create a seamless, mobile-friendly, and visually engaging platform that enhances the customer experience.
• Search Engine Optimization (SEO): Strategic content and technical SEO enhancements to improve their ranking on Google, making it easier for potential customers to find them.
• POPI Compliance: We guided them through the necessary steps to become fully compliant with the Protection of Personal Information Act, including a full website compliance audit and employee education on data protection best practices.
• Ongoing Digital Support: Engage24 continues to provide website maintenance, ensuring that menus, events, and seasonal offerings remain up-to-date. We also assist with social media management and content updates to keep their digital presence fresh and engaging.

Results:

• Increased Visibility: The SEO improvements led to a significant boost in organic search rankings, driving more traffic to their website.
• Enhanced User Experience: The new website design improved navigation and accessibility, resulting in higher user engagement and customer inquiries.
• Legal Compliance & Awareness: The Jonkershuis team is now fully educated on POPIA, ensuring they handle customer data responsibly and avoid potential legal pitfalls.
• Sustained Growth: Over the past three years, Jonkershuis Restaurant has maintained an ongoing retainer with Engage24, benefiting from continuous updates, maintenance, and strategic digital support.

Conclusion: Through Engage24’s comprehensive digital marketing and compliance strategy, Jonkershuis Restaurant has successfully modernized its online presence, strengthened its brand, and achieved long-term sustainability in the digital space. Our ongoing partnership ensures they continue to thrive in an ever-evolving digital landscape.