Gone are the days when you could throw hundreds of keywords on a single web page and expect to rank for most of them. For a long time now, Google have expected you to have a single page for each keyword phrase that you wish to rank for. So it makes sense that, in order to rank for multiple keywords, you would want to have a multi-page website.
If your website only has one job, perhaps it’s a landing page for an event or lead generation page for a service – and you’re only needing it to rank for one key phrase – then you’re fine with a one page website. Then you may as well save on costs and time to deploy, just opting for a one page website.
Most websites, however, are created for businesses that sell multiple products or services – that would benefit greatly by having a multi-page website. You’ll just get the best ranking power from these, pure and simple. By all means, if your budget is small, start small with a one page website… but grow it as quickly as you can.
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