SEO.
Search Engine Optimisation (SEO) is by far the biggest driver for having a multi-page website. These days you can only rank optimally for one keyword phrase per page, so your ranking power is going to naturally be greatly increased if you have a multi-page website (and therefore ranking for multiple keywords), rather than a single page.
Analytics.
Once you have a website up and running you’ll want to know how it is performing. Do people visits some pages more than others? How much time do they spend on each page, and where are they engaging most with your site? Having one single page greatly limits the data you’ll have on your visitor behaviour.
Sharing links directly to the information needed.
We find that we often need to send links to clients to direct them straight to the information they’re after. It’s easy to do this if your products and services are all laid out across various pages, and your pricing page is separate etc. With a one page website it’s often harder for people to find the necessary info, but with a multi-page website you can simply give them the direct URL to the relevant page.
We hope this info helps you and your business. If you need any assistants, please Get in touch.