Regular testing and maintenance
With an e-commerce store, it is absolutely essential that regular maintenance be performed to keep it running smoothly. But even more important is to regularly test your e-commerce store’s capabilities, functionality and performance.
Regularly test that the checkout is actually working. Regularly test that the speed of the online shop is acceptable and that buys can process their order quickly and easily. Regularly test that there are no errors popping up during the shopping or checkout process, which might be preventing buyers from completing their order. Then this next one is common… regularly test that your email notifications of sales are actually reaching you!
We’ve seen businesses lose months of sales via their e-commerce store because there was a problem with notifications and they never knew about a whole load of orders! We’ve seen a drastic decline in the online sales for businesses, just caused by a misconfigured online shop that hasn’t properly been tested for a long time! By the time they tested their online shop and found the problem, they’d lost thousands worth of sales.
All of these potentially catastrophic problems can be easily avoided by simply performing regular maintenance and testing of your e-commerce website.
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