You’ve seen those amateur websites that small businesses make for themselves. They’re awful looking and half the things don’t display correctly. Then they are not maintained and get even worse over time.
These days you can get an agency to create a beautiful small website, that works perfectly on all devices. Then for a small monthly cost, it can be maintained and kept up to scratch. A professional look for any prospective client looking to use your services or buy your products. The good news is that this doesn’t have to cost much.
So find yourself an agency and get them to do the technical work. All you will need to do is put the content together for them. This article is to help you with that.
Ideally, you should start by sketching out what your homepage would look like. Get inspiration from other websites you like. Once you have a layout in mind, think about your images. If you have fantastic photos of your own, use these. They give a much more genuine feel. Get professional photos taken if you can. But if you don’t have any, and can’t get a photographer in, then source some good stock photography.
There are some great stock photography websites to search on, such as:
Next, you’ll need copy (text) to go with your images. However, be sure to convey your message properly. Make your images match your text, not the other way around. For Search Engine Optimisation (SEO) reasons, you’ll want to try and have more than 300 words of text on each page… this will help you with ranking well on search engines. Typically you’ll want pages such as home, about, products/services, contact. Keep it simple, easy to navigate and easy to understand.
Lastly, agree on a colour palette for the website – and stick within these agreed colours. It rounds the website off with an aesthetically pleasing look that will make your business look professional.
The best results usually come from getting people to do it for you. A copywriter, photographer and web designer are usually well worth the investment. But choose wisely, and ask to see their previous work before you jump in. Good luck with your new website!